SPLICING
This piece is the merging/ advancement between old and new; the encroaching modern era. The realisation that track suits are becoming high fashion and that suits will be obsolete in a generation or two. The presentation of this piece could be very much a splicing between old and new worlds.
Assigned to utilize a space in the basement of the Powerhouse Museum, we envisioned an organic structure that resonates deeply with our psyche and physiology. This design evokes warmth and nostalgia while embracing a forward-thinking ethos through the incorporation of chrome pillars, which lend the space a futuristic touch.
In my role hosting and managing an event space, I've had the opportunity to work closely with renowned companies on various brand activations. I've helped design and curate the space to be both functional and unique, aligning closely with each brand's messaging.
I had the opportunity to curate a project for MasterCard that highlights their safety features. The idea was to create an immersive experience that reveals how many people unknowingly put their credit card details at risk when swiping in stores or entering information online in a sleep waking state. We designed a storefront that initially seems normal, but upon closer inspection, reveals itself as a scam. Products are priced suspiciously high, and customers attempting to make a purchase are promptly alerted by MasterCard's security services.
In this project, the taste was to make Pepsi Max the preferred choice for pairing with meals. Noticing the rising trend of non-alcoholic beverages, we decided to emphasize that Pepsi Max has always been a non-alcoholic option. To highlight this, we created a collectible wine bottle of Pepsi Max, promoting it as the original non-alcoholic beverage. This special edition can even be found on wine lists at upscale restaurants.
